Gujarat: Cow as a Telecom Customer? Digital Belt to Track His Fitness | Vadodara News – Times of India

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Vadodara/Anand: Kamlesh Pandya, a dairy farmer from Shili village in Umreth taluka of Anand, gets to know a day or two in advance when one of his cows will fall ill. An Israeli technology is helping dairy farmers raise India’s milk Pleasure Track the health of your animals in advance.
Like fitness bands or trackers, which are the rage among health-conscious these days, cows in Anand’s milkshed area are equipped with digital belts that are tied around their necks.
Based on the movement of the cows, the chip-enabled belts alert the owners as well as Amul Dairy’s dedicated call center in Anand if the cow is likely to become ill.
what’s more? Telecom service providers see a market in this segment as the belt transmits information to farmers’ mobile phones. Some of them have already approached Amul Dairy, which has set a target of covering one lakh animals within the next one year.
“Usually, when someone sees a cow, you hardly know that it is sick. But with this technology, I get an alert on my mobile phone whether my cow is likely to be sick in the next few days. On checking the temperature, you feel that it has a high temperature. This is the biggest advantage of this technique. I can start providing treatment to them before they fall ill for their speedy recovery,” Pandya said. Said, who is running a dairy farm since 2008.
Telecom companies excited by Amul Dairy’s target of 1 lakh cows
The biggest advantage is that farm owners get a notification when their animals are in silent heat (sexually receptive). It ensures that artificial insemination (AI) takes place on time and the animal becomes pregnant without delay,
A dairy farmer incurs a loss of around Rs 15,000 annually if such silent heat cycles are not detected.
Amit Vyas, Managing Director, Amul Dairy said, “Like the Fit-Bits in your hands to help you know the number of steps you are taking or the pulse rate, these digital belts/trackers help us know when the animal is properly Whether it is eating and drinking, whether it is running or not. There is also data on when the animal became pregnant or miscarried.”
Vyas said, “Israeli technology has been modified to suit Indian conditions and environment as our dairy farmers have less land. We are targeting 10,000 digital belts, of which 3,200 have been made operational. Our target is one Have to cover one lakh animals within a year.” ,
The executives of Amul Dairy were taken by surprise when recently a top telecom company approached them for a settlement. “They are looking at 10,000 consumers which will eventually turn into a customer base of one lakh,” he said.
At present, a dairy farmer spends Rs 5 per day per animal for a digital tracker tied on the neck of his animal. “Ultimately, as volumes increase and we further develop the technology, we want to bring this cost down to Re 1 per animal per day,” he said.

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