‘Mahakal was referring to the restaurant’: Zomato on Hrithik’s controversial ad – Times of India

Bhopal: An advertisement of online food delivery firm zomatoSpeciality Bollywood Actor Hrithik Roshan landed in a controversy in Madhya Pradesh due to the mention of “Mahakal Thali”.
Reacting to the controversy, Zomato on Sunday issued a statement saying that the advertisement mentions ‘Thalis’.Mahakal Restaurant‘, not “Revered Mahakaleshwar Temple”.

In the advertisement, the actor is heard saying, “Thali khaane ka manna kiya toh” at your fingertips Mahakal se manga liya (Felt like having a ‘thali’, ordered it from Ujjain Mahakal)”.
The ad did not go down well with the priests (whatever they are called) of the Mahakaleshwar temple in Ujjain. Mahakal Temple) in Madhya Pradesh and he objected to it saying that the advertisement hurts Hindu sentiments.
The priests of the Mahakal temple brought this to the notice of the state government and demanded the withdrawal of the advertisement.
The priests, Mahesh and Ashish, said that devotees are served “prasad” on a plate and the advertisement hurts the sentiments of Hindus.
Sources told IANS on Sunday that they have also contacted Ujjain Collector Ashish Singh, who is the chairman of the Mahakal Mandir Trust, and sought action against the firm, so that “no one again makes fun of Hinduism”. ”
In its official statement, Zomato said that “advertisements running in some pin codes of Ujjain mention the plate of Mahakal restaurant and not the Makaleshwar temple”. “Mahakal Restaurant is one of our high order-volume restaurant partners in Ujjain, and its thali is a recommended item on its menu.”
It further said that the video is part of a pan-India campaign for which Zomato has identified top local restaurants and their top cuisines based on popularity in each city. “The Mahakal restaurant (simplified as ‘Mahakal’) was one of the restaurants selected for the campaign in Ujjain.”
The food delivery firm said in its statement, “We deeply respect the sentiments of the people of Ujjain, and the ad in question is no longer running. We offer our sincere apologies. The intention here is never to hurt the faith and sentiments of anyone. was not.” Controversy response.
Meanwhile, the Confederation of All India Traders (CAIT) on Sunday wrote to Madhya Pradesh Chief Minister Shivraj Singh Chouhan, seeking action against the actor and Zomato.
A letter written by CAIT President Praveen Khandelwal to Chouhan read, “The advertisement is obnoxious and hurts the sentiments of the people of India. Focusing the commercial gains on the country’s holiest temple is nothing but that manner.” It shows the way these companies supported. Law and order is being made fun of by FDI.”
It further read, “It is extremely regrettable that Zomato has used the Mahakal temple to promote their service so well that they are using a holy religious place for their commercial gain. Mahakal Mandir 12 is one of the Jyotirlingas and is served free to thousands everyday. Food (Prasad) in the temple. The advertisement in question has attempted to monetize and capitalize on the temple offerings for self-profit purpose which cannot be accepted and hence requires immediate action from the government and the concerned authorities.”
After this, on Sunday, State Home Minister Narottam Mishra ordered an inquiry into the matter.
Mishra said, “It appears that the video (of the advertisement) has been tampered with and has been circulated on social media platforms. I have directed the Ujjain SP to investigate the matter and submit its report. Further action will be taken based on the inquiry report.” on Sunday.